Google Business Profile Prompts for Agents: 12 Local Posts
Your Google Business Profile is the one feed where people are already looking for an agent. Posts appear in Maps and Search, and they expire — an empty profile reads as abandoned. These 12 prompts cover a month of local posts.
New listing posts
Write a 100-word Google Business Profile post for a new listing at [ADDRESS] in [NEIGHBORHOOD]. Details: [BEDS] bed, [BATHS] bath, [SQ FT] sq ft, [PRICE]. Lead with one concrete feature buyers notice. Mention one neighborhood convenience. End with a call to action to schedule a showing with [YOUR NAME] at [BROKERAGE]. No hype, no exclamation points.
Write a 90-word Google Business Profile post for an open house at [ADDRESS] on [DATE] from [START TIME] to [END TIME]. Include [BEDS]/[BATHS], [PRICE], and one feature worth walking in for. Tell readers to ask for [YOUR NAME] at the door. Keep it plain and friendly. No assumptions about who should buy the home.
Write a 90-word Google Business Profile post about a home that just closed at [ADDRESS] in [NEIGHBORHOOD]. Say it closed at [PRICE] after [NUMBER] days on market. Do not reveal anything about the buyers or sellers. Close with: thinking about selling in [NEIGHBORHOOD]? Call [YOUR NAME] at [PHONE] for a walkthrough and pricing review.
Neighborhood and hyperlocal posts
Write a 120-word neighborhood spotlight on [NEIGHBORHOOD] in [CITY] for my Google Business Profile. Cover commute times, one coffee or grocery spot, one park or trail, and the typical housing style at around [PRICE]. Write it for someone relocating from out of state. End with an invitation to text [YOUR NAME] at [PHONE] for a tour.
Turn this data into a 100-word Google Business Profile post for [CITY/ZIP]: [PASTE STATS — median price, days on market, months of inventory]. Explain in plain English what it means for someone deciding whether to buy or sell in [NEIGHBORHOOD] right now. No predictions, no financial advice, no promises about future values. End with a question that invites comments.
Write an 80-word Google Business Profile post recommending [LOCAL BUSINESS NAME], a [TYPE OF BUSINESS] in [NEIGHBORHOOD]. Say why my clients like it: [REASON]. Keep it specific, like a neighbor recommending a place, not an ad. End with: new to [NEIGHBORHOOD]? Message [YOUR NAME] at [PHONE] and I'll send my local list.
Answer posts
Write a 130-word Google Business Profile post answering: [QUESTION, e.g. "How much do closing costs run in [CITY]?"]. Give a typical range and the main line items, then say exact numbers depend on the lender, title company, and contract, and that I'm not a lender or attorney. End: questions about [CITY]? Call [YOUR NAME] at [PHONE].
Write a 110-word Google Business Profile post clearing up this myth: [MYTH, e.g. "You need 20% down to buy in [CITY]"]. Explain what's actually true for [MARKET] in two sentences, note that loan programs vary and buyers should confirm details with a lender, and end with an invitation to talk to [YOUR NAME] at [PHONE].
Seasonal and event posts
Write a 120-word seasonal checklist post for homeowners in [NEIGHBORHOOD] heading into [SEASON]. Give four short items, one line each, focused on things that protect the home or affect resale. Do not give legal, tax, or financial advice. End with: thinking about selling in [CITY] this [SEASON]? Text [YOUR NAME] at [PHONE] for a walkthrough.
Write an 80-word Google Business Profile post about [LOCAL EVENT] happening [DATE] in [NEIGHBORHOOD]. Include the time, location, and cost, plus one reason it's worth going. Close with: I'll be there — say hi to [YOUR NAME], your [NEIGHBORHOOD] agent at [BROKERAGE].
Trust and review posts
Write a 90-word Google Business Profile post highlighting this client review: [PASTE REVIEW]. Pull out the single most specific compliment and build the post around it. Do not name the client unless I've approved it, and do not add details the review doesn't mention. End with: ready for the same? Call [YOUR NAME] at [PHONE].
Write an 80-word Google Business Profile post introducing me as a [CITY] agent. I've lived here [NUMBER] years and specialize in [NEIGHBORHOODS OR PROPERTY TYPE]. Include one concrete thing I do differently for clients, like [EXAMPLE]. End with an invitation to reach me at [PHONE]. No buzzwords — cut "passionate" and "dream home."
Pro tips
- Post weekly and batch four posts on the first Monday of the month.
- Put the call to action early — most people never expand the post.
- Add one photo; listings and storefront shots get the most clicks.
- Never describe buyers or sellers by a protected class, and skip promises about price or timing.
Frequently asked questions
Do Google Business Profile posts help real estate agents get found?
Yes. They can appear in Maps and the local pack alongside your reviews, and Google favors profiles that post regularly. They won't replace a solid website, but they earn you extra space when someone searches your name plus your city.
How often should I post on my Google Business Profile?
Once a week suits most agents — enough to stay visible without a calendar you abandon in a month. Batch four posts on the first Monday, schedule them, and let them run.
Can I reuse the same post on Google Business Profile and Instagram?
Yes, but shorten it. Google posts can run 100 words and help you rank for local keywords; Instagram cuts captions off after a couple of lines.
Get 300+ prompts like these
The Real Estate AI Prompt Vault covers listings, buyer & seller emails, social media, negotiations, and more.
Get the Prompt Vault – $12* This guide is for general information and does not constitute legal, financial, or real estate advice. RealtyPrompts is not affiliated with any brokerage or MLS.