Review Request Prompts for Realtors to Ask for 5-Star Reviews
October 02, 2026 · 5 min read
A review request isn't a one-time favor — it's a short sequence that runs while you're showing houses. Most agents send one text, get silence, and quit. These paste-ready prompts cover the closing-day ask, the follow-up, and the 3-star reply.
Build the ask before closing day
Plant the review at the final walkthrough — the client is relieved and you're still in the room.
You are a real estate copywriter. Write three text messages I can send to [CLIENT NAME] the day we finish the final walkthrough for [ADDRESS]. Goal: let them know a review request is coming after closing so it isn't a surprise. Keep each under 35 words, warm, no emojis, no exclamation points.
My client [CLIENT NAME] just closed on [ADDRESS] in [CITY, STATE]. Write a 3-line closing-day text asking for a Google review, plus a separate version for Zillow. Mention one specific thing they complimented during the process: [DETAIL — e.g. how I handled the inspection repair request]. Under 45 words each.
Text prompts for the first week after closing
Send the first ask within 48 hours.
Write a review-request text to [CLIENT NAME], who just bought [PROPERTY TYPE] at [ADDRESS]. Under 40 words, no emojis, ends with [GOOGLE REVIEW LINK]. Sign it [MY NAME], [BROKERAGE]. Don't offer anything in exchange for the review.
Write the second text in my sequence to [CLIENT NAME], sent three days after the first got no reply. Tone: light, zero guilt. Offer to resend the link. Under 30 words. Sign [MY NAME].
Write a review request to [CLIENT NAME], who sold [ADDRESS]. Highlight one concrete thing I did: [DETAIL — e.g. ran 14 showings the first weekend]. Under 45 words, plain English, no "it was a pleasure working with you."
Email versions for clients you haven't talked to in months
For old sphere contacts, the email has to earn the open.
Write a 90-word email asking [CLIENT NAME], who bought with me in [YEAR], for a Google review. Open with a specific, non-personal reminder of their situation: [DETAIL — e.g. they moved in right before school started]. Do not reference family status, religion, national origin, or any personal characteristic. Add one line that reviews are how buyers and sellers find me. Close with [GOOGLE REVIEW LINK]. Sign [MY NAME], [BROKERAGE].
Write a 60-word home-anniversary email for [CLIENT NAME], who closed on [ADDRESS] in [MONTH/YEAR]. First line: congratulations. Then one maintenance tip for [SEASON] in [CLIMATE]. Last line: ask for a Google review only if they feel I earned it. Link: [GOOGLE REVIEW LINK].
Where to send them
Google reviews feed local search; Zillow reviews only reach people already on Zillow. Chasing listing leads there? Ask for Zillow first, Google a week later. Everyone else gets Google.
Ask [CLIENT NAME] for a review without sounding scripted. They're active on [PLATFORM — GOOGLE, ZILLOW, or FACEBOOK] and I want the review there first. Give me one text version and one DM version, each under 40 words.
I want to ask [CLIENT NAME] for two reviews, Google and Zillow, without sounding greedy. Write one text asking for the first, and a second text I can send a week later for the second. Under 35 words each.
Follow-ups for "I'll do it later"
Two follow-ups maximum, then stop.
Write a 3-message follow-up sequence for [CLIENT NAME], who said they'd leave a review but hasn't. Space them five days apart, under 30 words each. The third message should give them permission to skip it. No guilt trips, no "just bumping this."
Write a text for [CLIENT NAME] that makes leaving a review take under 60 seconds. Include [GOOGLE REVIEW LINK] and note that one sentence is enough. Then write a 2-line version for a client who'd rather use email.
Write a short text for [CLIENT NAME], who has ignored two review requests. Give them two easy outs: "no problem, I'll stop asking" and "or just reply with three words I can note in my file." Under 30 words, no guilt.
Pro tips
- Send the first ask within 48 hours of closing.
- Never offer a gift card or discount for a review — Google, Zillow, and Facebook prohibit it and can remove the review.
- Put the review link on its own line, last.
- Reply to a 3-star review within 24 hours, once, publicly, then move it offline.
Frequently asked questions
How do I ask a past client for a Google review without it being awkward?
Send one text within 48 hours of closing and name something specific you did; put the link on its own line. One follow-up five days later is enough.
Can I offer a gift card in exchange for a real estate review?
No. Google, Zillow, and Facebook prohibit incentivized reviews, and a flagged review can be pulled.
What should I do if a client leaves me a 3-star review?
Reply once, publicly, within 24 hours: thank them, name the issue, offer to talk offline. Leave out private details.
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